DNA 11 and Dwell Magazine Design Virtual Home for Celebrities during the Sundance Film Festival

PARK CITY, UTAH –- January 15, 2007 –- VIPs and Celebrities in Park City, Utah, will revel in the interior design creations of DNA 11, an innovative art company that specializes in creating personalized art from DNA and fingerprints, and Dwell Magazine — a leading residential architecture and design magazine.

Dwell, the host of the event, selected DNA 11 as a key design partner and sponsor; DNA 11 will provide the art décor for the interior of the VIP hospitality area — “The Village at the Lift”.

“We are honored to have been selected by Dwell Magazine to participate in this prestigious event,” Adrian Salamunovic, co-founder of DNA 11, said.

The main goal of DNA 11 and Dwell is to turn “The Village at the Lift” into “Dwell at the Lift” — a virtual Dwell home for more than 500 Sundance VIPs and high profile celebrities; DNA 11’s art pieces will serve to artistically enhance the environment.

Other amenities being offered at “Dwell at the Lift” include: concierge services, luxury transportation, specialized boutiques, spa, restaurant and café, media center and a press conference facility.

Currently, secured, elite sponsors who will be joining DNA 11 will include: Philips Electronics, General Motors, Saturn and Fred Segal.

“We are excited to be working with DNA 11 to create seven days and nights of dazzling, high-profile celebrity entertaining,” Lara Hedberg Deam, founder and owner of Dwell said. “The interior activity hub will serve as a contemporary haven for celebrities to relax and enjoy the best in modern design and decor.”

DNA 11 creates modern masterpieces that are truly timeless portraits. Pieces to be exhibited will include art made from DNA and fingerprints.

Dwell Magazine was originally created to champion an intelligent, thoughtful, and modern sensibility that stimulates their audience to envision and realize life at-home in the modern world.

“Our partnership was a natural one,” Deam added. “The focus of our magazine is on contemporary living spaces and DNA 11 serves to decorate such modern interiors.”

The Sundance Film Festival, founded by Robert Redford in 1981, runs from January 19 through January 25 and is held in Park City, Utah.

The Sundance Institute is a nonprofit organization that is dedicated to year-round development of artists of independent vision; the festival allows them to showcase their new work. It is considered the premier U.S. showcase for American and international independent film.

For more information about DNA 11, visit www.dna11.com. For Dwell, visit: www.dwell.com. Press passes to the event are also available.

Media Contact:
Adrian Salamunovic
of DNA11
Toll-free: 866.619.9574 x 111
New York (international): 646.417.5362
Europe/UK: 44 (0) 20 7084 6362

DWELL and DNA 11 are not official sponsors of the Sundance Film Festival and are not directly affiliated with the festival.