DNA 11 Announces Partnership with Roche-Bobois

OTTAWA, ONTARIO –- September 18, 2006 –- DNA 11, the creators of nationally-acclaimed DNA artwork and fingerprint art, are excited to announce a recent partnership with Roche-Bobois, a Paris-based global leader in design and distribution of home furnishings.

The partnership enables DNA 11 to initially offer their products in Roche-Bobois stores in Eastern Canada: Ottawa, Montreal and Toronto.

“We are so excited about this partnership,”Adrian Salamunovic, co-founder, DNA 11, said. “Customers in these areas will now have the ability to receive ‘white-glove service’ at these primary locales. They will also be able to view the artwork in person and get a feel for how pieces will appear in different environments.”

Store consultants will provide one-on-one advice; customers can prepare their samples in the store via an in-house DNA 11 collection kit comprised of an easy to use and painless swab-based collection procedure; and color swatches are available for viewing and assisting in the decision-making process. Once a decision has been reached and a sample provided, the store takes care of the rest; framing options are also available. Delivery averages six to eight weeks and customers may pick up the piece at the store they ordered it from.

“Being able to offer this service through Roche-Bobois,” Nazim Ahmed, co-founder added, “has really provided us with the ability to speed up the ordering process for customers in these areas. And, we are so honored to be aligned with a globally-recognized brand of such quality.”

To commemorate the partnership and also to celebrate the one-year anniversary of DNA 11, Roche-Bobois and DNA 11 are hosting a celebratory event at the Ottawa store on Friday, September, 22. Champagne and hors’douevres will kick off the evening and an after-party, hosted by Bacardi, will be held at Restaurant Eighteen — one of Canada’s premier dining experiences.

“For over 40 years,” Laurent Debu General Manager, Roche Bobois said, “we have been exploring trends and continually adapting to the evolution of our customer’s lifestyles. Our relationship with DNA 11 is a result of our drive to offer customers innovative designs and premier service.”

Roche-Bobois (www.roche-bobois.com) marries the influences and ages, the best of design, and the finest materials, and conceptualizes furniture that expresses a certain way of celebrating interior design.

DNA 11 (www.dna11.com) has been featured in elite media outlets including Dwell, HGTV, Cargo, Vogue Italy, Fashion TV, USA Today, WIRED and Playboy. Products have been showcased in the WIRED store in SOHO and in galleries in South Beach, Florida.

To learn more about DNA 11 and their art, visit: www.dna11.com

Media Contact:
Adrian Salamunovic of DNA11 Toll-free: 866.619.9574 x 111 New York (international): 646.417.5362 Europe/UK: 44 (0) 20 7084 6362 Adrian@dna11.com